Coaching combines scientific principles with artistic elements. While foundational skills can be acquired through training, true mastery comes from hands-on experience in the field. New coaches often face challenges in finding clients initially. For those pursuing an ICF credential, a minimum of 100 practice hours is required before applying for accreditation.

Given the frequent queries we receive during our training sessions, we have compiled some tips to help you achieve your first 100 hours of coaching.

Leveraging Pro Bono Hours

The ICF permits coaches to log up to 25 pro bono (free) coaching hours toward their initial 100 hours. This means you can complete up to 25% of your required hours without charging clients.

Pro bono coaching involves offering sessions voluntarily or as a donation, without expecting any form of payment. These sessions can introduce coaching to individuals who might not afford it otherwise or are curious about coaching before committing further.

According to Article 13, Section 2 of the ICF Code of Ethics, coaches must maintain consistent quality regardless of the compensation received. This means your coaching should be equally valuable whether you are paid or volunteering. Pro bono coaching is an excellent opportunity to hone your skills while providing valuable service.

Understanding Paid Coaching

The ICF defines paid coaching as any coaching where:

• The coach is compensated by the client, whether through payment or barter.

• Coaching is part of the coach’s employment (internal coaching), excluding coaching direct reports.

• A paid contract exists with a third party, such as a company sponsoring coaching for its employees.

• Coaching involves peer-to-peer exchanges with another coach.

These guidelines allow flexibility in how you receive payment. Examples include:

• Coaching in exchange for services from a professional.

• Offering a “pay what you want” program where clients decide the fee after the session or engagement.

• Accepting gifts or vouchers as payment.

• Negotiating with your employer to allocate work hours for coaching within your organization (excluding direct reports).

• Facilitating group coaching sessions where participants contribute a small fee per session or engagement.

Logging Your Hours Regularly

Participants in our programs sometimes neglect to log their coaching hours promptly, which can lead to forgetting sessions or underestimating total hours. We recommend updating your log daily or weekly to ensure accuracy. Required log information includes:

• Client name

• Contact details (email or phone)

• Session type (individual or group)

• Session date

• Duration (1 for an hour, 0.5 for 30 minutes)

• Paid or pro bono status

Always obtain client permission before adding their details to your log.

Patience and Persistence

Reaching 100 hours may take time, especially for new coaches without an established practice. Setting realistic expectations is crucial; it’s uncommon to accumulate 100 hours in just a few months. Focus on building connections, advocating for coaching, and trusting the process. Each step is a learning opportunity that brings you closer to your goal.